Branding and Packaging

Early branding work for a startup specializing in vegan jerkies

munchrooms original flavor packaging on marble counter
Company
Munchrooms
Year
2019
Tools
  • Adobe Illustrator
  • Adobe Photoshop

I built the entire brand solo — identity, packaging, and web — to get an unfamiliar snack in front of people fast.

Branding

Starting from just the name, I worked out a handful of brand tenets — outdoorsy healthiness, premium but adventurous — and let those point directly to a logo and color system. The palette needed range: colorful enough to carry a whole lineup of flavors without losing a shared identity.

munchrooms logoguidelines showing munchroom brand colors and fonts

Packaging

This is where most of the work went, since the shelf is where a snack no one's heard of has to make its case. I kept it minimal to read as premium, and let saturated color carry the flavor intensity — the goal was to sit next to an RXBAR at Whole Foods and not look out of place.

munchrooms original flavor packaging on marble countermunchrooms curry flavor packaging on marble countermunchrooms wasabi flavor packaging on marble counter

Web

I put together a Squarespace store fast, since the point was getting product in front of buyers as soon as possible, not building the perfect site.

website screenshot highlighting nutritional benefits of munchrooms

It launched, and became a regular at farmers markets soon after.